There are many people out there who have a hard time finding clothes according to their taste. If you are one of them, you might have thought about starting your own clothing brand. The thing is, starting your own clothing business is challenging just like CFD stock trading. On top of that, if you don’t have capital, things can be particularly challenging.
So how to start a clothing line with no money? Is it really possible? Well, in today’s digital times, anything is possible.
With little or no money, may not get to display your clothing line at a prestigious fashion show, but as soon as you start building an audience and sell something, your exposure will expand.
Follow this fashion startup guide to get started:
#1: Create a Solid Business Plan
This is the first step to start any business. You will have to lay out a business plan that states your goals and a strategy to achieve those goals. This business plan must include your brand and sales strategy.
The plan must be adaptable to changes; that’s important in the retail business. It must also outline what kind of clothing line you will be producing.
#2: Find Your Niche
The most successful businesses are those that identify with a problem. If you find there is a niche that the fashion market direly needs, then go ahead, design an outfit which fixes that problem. Great ideas take time.
Consider the example of Tillinger. It’s a technical apparel line that specializes in designing golf inspired shirts for men. The founder of the brand, Jordan Sack, got the idea during his summer internship in Manhattan.
Let’s say you haven’t yet figured out what your niche is. No worries, identify what your audience is passionate about and start from there.
#3: Create a Unique Design
Let’s be honest, when figuring out how to start a clothing line with no money, you can only hit the ground if you create something that stands out.
Those of you who always wanted to create a fashion line, you might have something unique in mind already. Why not show these designs to friends and family for validation? Their feedback can save you a lot of trouble.
#4: Find a Manufacturer
It would be great if you can work with a consultant in the beginning. They have connections in various locations and they can hook you up with reputable manufacturers. Since manufacturing is a key part of the entire process, you need to find a good manufacturer.
This is going to demand a lot of legwork, research, and interviews from your side but it’s all worth it. Keep in mind finding the right manufacturer is crucial for bringing the vision of your brand to life.
Having a great idea and concept is not enough. If your manufacturer isn’t able to produce up to your specifications, then it will defeat the identity of your brand.
This is the step where you will have to spend money whether you like it or not. To keep everything in your budget, it is best to produce a few pieces of clothes. This will give you time to gauge how the market is responding to your designs. And then you can make adjustments accordingly.
#5: Market Your Clothing Line
Once you have a few designs ready, it’s time to market them. If you don’t have marketing experience, this is a skill you need to nail. For a fashion startup, marketing is just as important as the design.
Since we are talking about how to start a clothing line with no money, you don’t have to have a huge marketing budget. All thanks to social media, you don’t just have the opportunity to market your fashion brand, but also connect with your customers.
You can also sell your clothes online. You won’t have to keep the inventory. You can take pre-orders and save yourself money while your business is still thriving. If you don’t have a budget to build a website yet, you can also take orders directly from social media.
Guerrilla marketing is another great technique to market your business. It is meant for small businesses that don’t have the financial resources for promoting their products. It consists of unconventional marketing strategies that almost cost nothing. For example, you can promote your fashion line at an ongoing event (a sporting game or a concert). Or you can put a temporary artwork on a sidewalk for promoting your line.
It’s Possible to Start Clothing Line from Home?
The best thing about starting a business today is that you can do that from the comfort of your own. All you have to do is carve a niche for your business. You will have to work hard for building a brand name, of course. Just like any other business, a clothing line business thrives with creativity and branding. How to start a clothing line with no money is not really a problem if you have a creative idea and some business skills.
The successful entrepreneurs in the fashion industry say you need patience, dedication, and adaptability to start and run your clothing line. It is not a walk in the park, you might have to experience some ups and downs but it’s truly rewarding.
The size of the business does not matter as long as it is built on the right foundation. A friendly reminder – Coco Chanel started out by selling hats in a little shop in the street of Paris. Today, it rules the fashion world. So can your brand!
No doubt, it is tremendously rewarding to design your own clothing line. When you will see people wearing your designs walking on the street or flaunting them on Instagram, the feeling will be amazing. Don’t forget that starting your own line does not just mean making a dress.
You have to be involved all the way through the process starting from design, manufacturing, delivery delays, and other glitches. Once the business starts running, you will relate to this quote very well “Choose a job you love and you won’t have to work a single day in your life.”